Holocaust Vs. The Auschwitz Gas Chambers - 1644 Words

Holocaust Deniers vs. The Auschwitz Gas Chambers Were there really gas chamber at Auschwitz and were where they used for the mass extermination of Jewish people? Many people around the world would say â€Å"Yes†. During the middle of the twentieth century, one of the most horrific displays of not only violence, but murder as well, was carried out and targeted at the Jewish community of Germany. This atrocity would later be known as the Holocaust. With Hitler’s anti-Semitic beliefs, Nazi Germany began looking upon the Jews as a contamination and the people began calling the total extermination of the Jewish population. To begin carrying out this plan, the Nazis started building death institutions, also known as concentration camps. In the†¦show more content†¦The arguments that are brought forth from deniers contain pieces of data that has been taken out of context and molded to prove their points and beliefs. However, they will avoid any and all evidence that t ries to disprove them. On April 27, 1941, the order was given to begin the building of the largest and deadliest Nazi concentration camp, Auschwitz, in a town called Oswiecim (Smolen et al. 2). The Nazis began deporting the locals of the town so that the camp would be as isolated as possible and to have somewhere to sleep. The locals were sent away without any kind of payment for their homes or lands (Smolen et al. 3). It was then ordered that some three-hundred Jewish prisoners would be sent to begin construction of the camp. By the time Auschwitz was completed, there were 28 two story buildings to house the prisoners. As time went on the need for another camp arose. Camp Birkenau, later to be named Auschwitz II, was built about 3km. away and could house another 200,000 prisoners (Smolen et al. 4 and 5). The first experiment with gassing prisoners with Zyklon B took place in 1941. 250 sick inmates and 600 Soviet POWs were taken to the basement of Block 11 at Auschwitz. With all sub jects’ dead in two days, the Nazis considered it to be a huge success (Gutman 157). With the gassing being so successful, anShow MoreRelatedThe Holocaust Genocide1325 Words   |  5 Pages The Holocaust is one of the most gruesome and inhumane events to ever happen in the history of the world. The Holocaust took place during World War II. WWII was one event that was categorized as strictly good vs evil. At the beginning of the war America wanted to remain neutral because we had just come out of WWI and were working on rebuilding our economy. The United States was successful in remaining neutral until Japan bombed Pearl Harbor early on the morning of December 7. 1941. The United StatesRead MoreThe Nuremberg Trials1601 Words   |  7 Pagessuicide before they could be tried for the crimes they committed. Adolf Hitler was appointed the chancellor of the Nazi party in 1933 and oversaw the murder of over 17 million civilians with an estimated six million Jews in what is known as the Holocaust, but Hitler took his life just days before the allied forces took Germany by force. (Farmer, 2007) Paul Joseph Goebbels was one of Hitler’s closest associates and took over the position of Chancellor of Germany for just one day after Hitler committedRead MoreLiterary Representation Vs Visual Testimony Essay2242 Words   |  9 PagesThe Telling of a Survivor’s Holocaust Story – Literary Representation vs Visual Testimony Can fiction tell the same type of story as non-fiction or a factual first-hand account? The Holocaust, a story that has been told from the perspective of the survivor as well as the culprit, novels written, play adaptions, movies, and documentaries. Whether fictionalized or fact, all the stories share common themes – suffering, loss, sacrifice, death, inhumanity and ultimately freedom whether in death or survivingRead MoreThe Boy s The Striped Pajamas Book Report1088 Words   |  5 Pagesthink this title was chosen because the story is basically how Bruno made a friend who he thought was wearing striped pajamas but in reality it was his concentration camp uniform. The setting takes place in the early 1940’s during the Holocaust time in Germany near Auschwitz, a famous concentration camp. In order for a novel to be great there has to be a well explained plot. A plot consists of the exposition, rising action, climax, falling action, and resolution. The exposition is described by the charactersRead MoreJapanese Internment Camps during WWII1584 Words   |  7 Pagesghettoes Jews starved to death and died of disease. There were many death camps across Europe however the largest was Auschwitz. Over 1 million Jews were killed at Auschwitz. Jews were shot but the main method of genocide was via gas chambers. Also the Jews did slave labor while at the death camps. In all almost 6 million Jews died during the Holocaust (Holocaust). The Holocaust and Japanese Internment Camps have many similarities. First both groups had laws passed against them that took awayRead MoreAnalysis Of The Book Maus Essay1907 Words   |  8 Pagesto display the gruesome, deplorable, and dehumanizing events that occurred during the Holocaust. The Holocaust, in simple terms, was the brutal genocide of over six million Jews by the hands of the Germans. It can be argued that at its core, Maus is a novel about the father-son relationship between Art Spieglmen and his father, Vladek. What separates Maus from various other novels published about the Holocaust, is the medium Spiegelmen uses to stylize his story. Maus is read through a series of expressive

Review of Research Paper on Parkinsons Disease Treatment

Abstract Attempts to cure or slow down the progression of Parkinson’s disease have largely failed; researchers in this paper maintain this is obviously a direct result of the lack of insight into the pathogenesis of the disease. Parkinson’s disease is the product of the deaths of a number of dopaminergic (dopamine-secreting) neurons in the substantia nigra pars compacta region (SNc) of the brain. But what causes these deaths? In the paper â€Å"‘Rejuvenation’ protects neurons in mouse models of Parkinson’s disease,† Chen and researchers find that older neurons in the SNc are unusually reliant on calcium channels and that after blocking these channels, the cells are â€Å"rejuvenated† and begin acting like their juvenile counterparts; as a†¦show more content†¦Ã¢â‚¬ ¢ Age This is due to the fact that they are in the environment longer and their genes are having more time to mutate from sun exposure, unhealthy living styles, and free radicals. †¢ Sex Men are at a higher risk than women †¢ Diet 1. Should be high in green leafy vegetables 2. Eat a balance of other vegetables and fruits 3. Avoid caffeine, tobacco, and sugar †¢ Yoga 1. Motor skills †¢ Acupuncture 1. Established correct balance of yin and yang 2. Brings harmony back to the body †¢ Antioxidants Used to reduce the negative effects that the environment has on the body What is Parkinsons? 1. A disease of the brain caused by a lack of the chemical dopamine 2. Dopamine allows the muscles of the body to function properly (i.e. smoothly) 3. The lack of this chemical is caused by the death of the nerve cells that produce dopamine (substantia nigra) o When dopamine producing cells are reduced by 80%, the physical symptoms of Parkinson’s present themselves Diagnosis, Symptoms, and Treatment Diagnosis There is no definitive test that can diagnose Parkinson’s disease (PD). Diagnoses by physicians are usually made by looking at a patient’s medical history, observing for particular signs, and performing a comprehensive neurological exam. It can be difficult, however, as the principal symptoms of PD can be similar to those caused by certain medications or other degenerative brainShow MoreRelatedA Red Shifted Variant Of Channelrhodopsin Allows Deep Transcranial Optogenetic Excitation770 Words   |  4 PagesLin, J.Y., Magne Knutsen, P., Muller, A., Kleinfeld, D., Tsien, R.Y. (2013) ReaChR: a red-shifted variant of channelrhodopsin enables deep transcranial optogenetic excitation. Nature neuroscience, 16 (10), 1499-1507. This paper focusing on a res-shifted variant of Channelrhodopsin shows that using red light can improve transcranial excitation because of the properties of red light. Red light is less scattered by tissue and is absorbed less by blood than previously used wavelengths. This developmentRead MoreA Link Between Genetics And Gangliosidosis1577 Words   |  7 PagesDisorders: A link between genetics and gangliosidosis. A Review of the Literature Douglas Gilkinson Mercyhurst University – North East Campus Author Note This paper was prepared for English 120 – Writing and Research, taught by Mrs. Matz. Abstract There is a growing need for treatment of gangliosidoses, or the increase in lipid storage in cells. Diseases such as Tay-Sach’s, Sandhoff disease, Alzheimer’s and HIV are at the forefront of research into how these cells affect different aspects ofRead MoreFetal Alcohol Syndrome1415 Words   |  6 PagesGenetic and Reproductive Sciences Abstract This paper is based on genetic and reproductive science and their benefits and limitations regarding individuals, families, and society. The paper covers the screening and treatment for diabetes and what methods are used to prevent it development. The paper also contains information regarding In Vitro Fertilization (IVF) and its benefits for individuals and families. The use stems cells and its advantages and disadvantages are also mentioned. Read MoreIntroduction of Clinical Question In a normal brain neurons in the substantia nigra produce a2900 Words   |  12 Pagesperson with Parkinson’s disease, there is insufficient dopamine and motor symptoms such as tremors, rigidity, problems with balance and bradykinesia can occur. According to the National Parkinson Foundation, four to six million people worldwide are estimated to have Parkinson’s Disease. In the United States alone, the incidence is estimated at fifty to sixty thousand new cases diagnosed each year. Additionally, the Center for Disease Control puts complications from Parkinson’s disease as the 14thRead More Parkinsons Disease Essay1764 Words   |  8 PagesParkinson’s disease (PD) is a striatal dopamine deficiency disorder as a consequence of neuronal loss in the substania nigra. It is named after James Parkinson, a British apothecary, who first fully documented its physical signs in 1817. Since then, significant advances have been made in our understanding of characte ristic pathophysiology as well as in the medical treatment of different stages of PD. An overview of condition features in terms of epidemiology, manifestations, diagnosis and diseaseRead MoreDental Amalgam Exposure And Comunicative Disorder993 Words   |  4 Pagesthe following: There is insufficient evidence to support a correlation between dental amalgam exposure and kidney or cognitive dysfunction; neurodegenerative disease, specifically, Alzheimer’s disease and Parkinson’s disease; or autoimmune disease, including multiple sclerosis† (â€Å"Little Evidence to Link Mercury† 3). Daniels et al. in the paper â€Å"Maternal Dental History, Child’s Birth Outcome and Early Cognitive Development† evaluated â€Å"maternal dental history prior to and during pregnancy in relationRead MoreHow Dopamine Works Human Body1956 Words   |  8 Pageswork less efficiently. Moreover, chemical imbalances can occur for a number of reasons and may affect the body in a variety of ways. There are many internal and external factors that cause chemical imbalance in human body as well human brain. This paper focuses on one of the chemicals secreted by brain, dopamine, and the external organic elements that affect its secretion and function throughout the brain and body. Dopamine Dopamine is one of the organic chemical compounds secreted by the brainRead MoreHow Dopamine Works Human Body2356 Words   |  10 Pages 1. Dopamine 2. Drugs 3. Dopamine Deficiency 4. Dopamine Treatments Introduction Pleasure, happiness, love, excitation, motivation, pain, anxiety, sad, anger, and all emotional feelings related to human being are linked to the chemicals and hormones that reach to the brain. The human body needs toRead More Reflection Upon A Critical Incident Essay2677 Words   |  11 PagesThis paper will reflect upon and explore a critical incident which occurred whilst attending a clinical placement. Reflective practice has become very popular over the last few decades throughout a variety of professions. In some professions it has become one of the defining features of competence. 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Influence of Social Media Marketing on Consumer Procurement

Question: Discuss about the Influence of Social Media Marketing on Consumer's Procurement actions with special reference to Amozon. Answer: Introduction In this episode, the investigator refers to the induced set of ideas to accomplish the assessment in the applicable method constructed on the developed material and facts from the supplementary bases. The investigator then scrutinizes the endorsed identifications to necessitate a wide-ranging appraisal of the literary review. This part enables to understand the tangible awareness and prominence of Social Media presentation and the impact of the design of the marketing to amaze the consumers. The impression of the common forms of media on the buyers behavior stays as the center of the all-inclusive research foundation. It designates an assertive and thorough examination of the topic engaged as research studies (Christian, 2011). The consequence and positive influences of the marketing procedures through the arrangements of Societal Media subsidize the assurance of acquiring accurate understanding and perception of the evidence for the researcher to perform the studies. Perception and appreciative views The impression of the common media remains a precise concept as regards the dynamic and substantial contrivance for the actions of marketing. As per the conceptual views of Boulding et al. (2010), it exists as an exact and wide-ranging outline of constructing spectacular influence of the appropriate approaches of promoting the harvests plus services of the Establishments. The Socialized structures of Media stands mainly on the presentation of the information with value based technology that motivate the publics to craft, share, or observe as well as transfer the data and evidence as regards varied categories of events, designs, purposes and interpretations on convinced focuses that simplify the method of interaction. Rendering to the theory of Healey (2011), there are depictions of images, portrayals, announcements of lucrative offers, declaration of specialized occasions and illustrations of proceedings and catchwords and expressions convoyed by simulation of visual aid etc. to broa dcast the drive and assertiveness of the publics of innumerable business assemblies and innovativeness. According to Chopra and Gajjala, (2012), Social media positions unreservedly on the level of skills of awareness and compliance for internet access of multifarious practices comprising methodological fundamentals and codes that devises a compacted dais of broadcasting transparency. It deals with divergent approaches of groundwork in addition to building of communication guidelines and point of view interpreting the physical statistics. The media accords the dissimilar groupings of publics existing in quite a lot of expanses of the domain to form affirmative and operative systems of relationship between discreet organizations, populations and entities (Helkkula and Kelleher, 2010). The clients of a firm achieve prodigious assistance from the common media because it underlines on the countless characteristics of the consumers procurement valuations. The regulars understand the design of the merchandises created by the comprehensive unit through the eclectic submission of the apparatuse s of shared media. The media stand for the consequence of advertising phenomena of the status of the syndicate to preserve the probable shoppers. Nevertheless, Berger (2012) opines that it stays correspondingly as the beneficial system of producing innovative customs to enhance the materialization of tangible perseverance of targets built on the responsive connection. The social means of communication bestowing to the connoisseurs of prominent establishments participates in quite exceptional possessions of generating distinct configurations of the viewpoint of the managerial ends to craft mixed controls on the consumers and draw them toward the presentations of the Firm (Iqani, 2012).. It empowers the individuals to create network links in applicable forms of interface to flash the brand of ceaseless effects on the notifications of the individuals. It grasps the ethics of culture and sophistication that foresees the unobjectionable frame of mind and judgments of the societies concomitant with the inventiveness and the populace where it blowouts the professional accomplishments. Significance of Social Media Chain in the method of marketing in addition to the benefits Downing (2011) opined that the collective patterns of broadcasting have materialized owing to the different routes of engaging paraphernalia of the searches of the diverse Concerns which build magnificent guidelines to mature the occupational norms. The optimizations of searching apparatus and marketing implements are moderately active and function with the perseverance of the efforts of varied entities who are indulged in the schedules of constructive outlooks to satisfy the intentions. The progression of clarifying the websites fashions the cognizance between the patrons and the substances are certainly distributed among the shared forms of broadcasting and the working populations or the clusters over the manipulators and visitors of the sites across the browsing locations (Szczepaniak, 2013). The corporation desires to systematize the relations and pool the objectives of public media promoting gears with the collective sites comparable to demonstrations of marketing options in the Facebook and linked in plus Twitter, or YouTube and other forms of publicizing platforms. The public and the schmoosing diplomacies are plainly substantial in beginning the procedures of acclimatizing the collective means of optimizations as shares of their synchronous marketing dogmas and enactment. The trials and undertakings of marketing assignments are chanced with confident location of objectives and promoting posts (Fisher, 2014). The advancement of the attractiveness of the shared announcements in addition to the amplified quintessence of the trappings of public relations and itemized networks comprising the societal webs, bookmarking the locations of collective diligence, personalized exploration and direction-finding tools from end to end of the spots, classification, relocation of vide os, dependable constituents and tagging of images and texts placed within the blogs in addition to Facebook, twitter, linked in etc. create a marvelous effect. As appraised by the scholars of academic circles, Rosengren et al. (2013) emphasized that the transport networks of exchange of messages are rationally supervised and conserved at consistent recesses of location denoting stretch of time as executed by the readiness to report to the institutes and bring up-to-date statistics to the societies. It expedites to handpick their espousals and predilections of specifics of merchandises. The application sequencers, with the power on regulars, the discussions, effusive structures of the stuffs and facilities delivered are all centralized shares of the Shared Media Phase. The extent of the present-day routine of the Syndicates marketing scheme laterally with the controlling procedures of endeavors that records the dealings of the drive of marketing devices links the benchmarks of invention of items prepared to formulate the provisional dais. The trades represent the uniqueness of the accessible business in addition to the treasured properties for the institute that focus on the profuse application of the innumerable possessions to anticipate the professional circumstances (Bian, and Moutinho, 2011). They are styled as the backings of the corporate sector without which the considering graphical explanations, the objectives, purposes, innovativeness and the engagements of the interpretations of the well-grounded infrastructure, the collaboration of the support system as well as the accessible personnel of interaction attained over and done with the common loops of media manipulation are executed and betrothed to assure the ends of commercial success (Sc ott and Jacka, 2011). There are diverse kinds of superiorities that express the rapport and acquaintances with the traders of networking platform and the operators of the set of websites in addition to the added benchmarks of the shared socializing avenues. According to Siddiqui et al. (2010), it is an unremitting effort of the design of accepted wisdom that document through the outlets of the means of societal media. It benefits in establishing the link to fill up the fissure of the interaction in the midst of the community and the professional cluster of industries. The individuals are interrelated from end to end with the bond of pooled resources of interactive messages that affords the web of the links and comprise the publics who ensure mutual concern. The origination and appearance of internet in addition to announcement plans of promotion of products and the utilities through mobile facilities and speedy mails or posts heading for conveniences of electronic message and assessments issued across the web facilities streak the interpretation of the patrons and the additional publics who subsidize the collective practices of socializing On the contrary, Humphreys (2013) suggested that the shared sorts of presentation are a significan t wonder that climaxes the understandings of the society suitable for the demands of the communal setup as well as the facts of communication with diverse clutches of the societies. The accessible sites of the assorted categories of collective interactions comfort to craft profiles and deliver the indispensable data to organize for the specifics of the innovativeness and the midpoints of the constructing divisions to aid the gathering measures of the entities. The broadcasting conveniences and the publications also aid the norms of mobilizations of self-actualization of the transmission maneuvers to declare the minutiae of the merchandises and amenities in consort with the systems of announcement of amenities and answers delivered with diverse target and concentration of credibility of the evidences of the all-inclusive progression of design and dissemination of the goods (McCurdy, 2012). The rudimentary planning behind schedule of the commercial clarifications is validated by the experimentalists of Collective resources. Scott and Jacka (2011) hypothesize the customs of broadcasting patterns to smoothly convey the emotional state of the regulars on top of the occupational societies which undoubtedly create the supervisory drives of rightness of the factual ways and means of persuasive views. The involvement and overview of the goods serve the response of the possessions and the treatment of the clients who are primarily concerned to recognize the presence of the behavioral practices of staging tendencies. The message of the stuffs essentially serves the requirements of the regulars who target to accumulate evidence for unraveling their persistence of obtaining the artifact. The communication scheme falls beneath the dealings of commercial trailer that contributes a pulsating and excellent fashion of reproducing the existent objectives of the administrative realizations and the preservative of the essential set of importance that develops the swiftness of consideration of the promoting approaches (Szczepaniak, 2013). As per the views of Priporas and Vrontis (2014), quite a few establishments do not require reassuring the publics in the modern creation of the route of marketing performance. The determined societies need to engage pleasant systems that pact with several type of announcements to form its operational strategy as well as fabrication points to extent the several loftiness of the viewers. The benevolent types of the commercial ads and the erection of the stage and the communal means of publication are specifically imperative that validate the communications with the municipal setup with genuine life clarifications. Theoretical Ideologies of social media besides behaviour In accordance to the ideology of Szczepaniak (2013), the Social Perceptive model portrays the revelations of the inspiration of the media on the entities boldness and concerts. Nevertheless, there remains an unremitting need of adjudicating the past settings and locations that perform a leading character in launching the link of the transport network with the person who contributes in unswerving result upon the engagements. Bestowing to the outlooks of Tseng et al. (2014), it affords an enlightenment factor for the experimental circumstances of knowledge and open countenance of the proficiencies of the social responses. The social avenues influence upon the activities of the populaces functions as an incredible contrivance of discovering the tangible goals of the societies approving to the established individualities of the settings. Conferring to the doctrines of the concept, the unambiguous person effort to hang on other characters morals or comportment, the individuals studies from the opinion and this possibly will be invigorated or dejected on the source of the situation of facts. The concept also agrees with the implementation of observational consideration of the backdrops of deliberation, veil of secrecy, mechanical and motivational developments that establishes the prototype of communicative instructions (McCurdy, 2012). The responsiveness manages the information that delimit the interaction of the publics, every so often through the assortment conditions and the feedback of the supplementary ones behavioral configurations and approaches with the traditions of countenance of visions on feted goals. The preservation of established aims sets the platform for the accumulation and extension of the remembrance of the publics who are clever to evoke the realities from the recollection. This manifestation assesses the influences of the retention authority of the individuals who might dredge up the dealings perceived through their aptitudes (Werbin, 2011). The motivational manner adjusts the causal events that determine the inner self of enthusiasm to pact with promising paraphernalia to get absorbed with the actions of the conducts. The repulsive engagements are the upshot of the de-motivated impertinence that highpoints the non-promotional measures of the frequencies of the collective flow that cannot enri ch the marketing of the consequence of the desirability of the public powers. There exists an occasion to interpret the favoritisms and appointments of the media to opine for the accessible assertiveness and communicative forms etc. to intransigently begin the emotional state of the measures and realistic details (Yin et al. 2014). Figure: Social Perceptive model (Source: McCurdy, 2012, pp-250) However, the Social manifestation concept sponsors the perspicacity of the diffusion of ideas that is anticipated differently consistent with the incongruities of the contemporaneous state of affairs and infirmities of the societies. The organization of the communicating types of media transparency is momentously treasurable by the suggestion of concepts that are trustworthy through the societal exhibition of the enlargement as to the equipment of communication and the handling of evidence grounded on the common circumstances. Rendering to the real-world position of the principle, Iqani (2012) delineated that the corresponding shapes of the amassed comportment are projected to foster and settle into full-sized annotations of others deeds with the values of the vociferous complement and the solutions of the publics who are allied with the conditions and the surroundings. The theory of media productivity is exclusively created on the realities of the supposition that exposes the feeling of the resolution of the announcement reliant on the commitment to employ the inarticulacy and weaken the insecurity features. It defines that at hand are selected means of publication of concepts and ideologies that exercise piercing and unfathomable prompting effects to reduce the severe influence of the broadcasting with the plumpness of the matter. Some categories of infrastructures are somewhat active in fashioning the persuasive forms of promoting the events with the thought-provoking encouragements to announce the message and exchange services (Social Response, 2015). The communications that exist as less extensive do not involve the diffusion of evidence through the productivity of the broadcasting pellucidity In fact, the lean dissemination can be relatively operative that are determined by added systems of communication advancements to exhibit the visions (Fi sher, 2014).. Figure: Productivity of Communications (Source: Persson, 2013, pp- 865) Consumers clarification According to Yom-Tov et al. (2013), the shared channels of communication are identically substantial in shaping the schemes of interactive messages that forms the spring of discussion to offer the stabilities of development of feelings, judgments, emotional state, esteem and incredible stuffs to yield the feedbacks and observations to underpin the outcome of selling plans. The consumers acquire ample scope of reconnoitering the values and the brand of merchandises, amenities to the executives of the Firm, and boost the posts of interface from side to side across the social forms of broadcasting. On the other hand, Larsen (2011) portrays that the inventiveness comes to be the chance to measure the delivery of the stuffs plus their expertise of creative competences which may be encouraged to exaggerate the productivity of the fabrication of products The optimal specifications of the objects and the rise of the manufacturing abilities are actually dynamic to justify the preferred intent ions of the originality as well as this agrees to the commitment of the regulars. However, Chopra and Gajjala (2012) stated that the terrestrial and physical complications are exceeded by the mediation of the fiscal concerns and networks with the community The societal interacting devices ought to correspondingly governing in construing the principles of the philosophy of the institute and the promoting standards of the specific marketing capacities that secures the general public to assess the height of performing programs. (Source: Created by author) Conclusion The properties of communication are in control for the recognition and repute is straightforwardly succeeded through the small screen frequencies and the transistor grid to build beyond belief outcomes within the knowledge of the individuals. The electronic forms of broadcasting are an applicable formula of distributing valid classification of dealings to please the upward desires and resolve the complications of public services. The Companies need to assess the public limitations and the consumer manners, activities and attitudes to pursue the achievement of the required product that associates the outline of commitment and the economic situation. The procuring actions are moreover a momentous idea to appreciate the acknowledgment that turn on the aspects of the charge and constituents for acclimatization References Berger, A. (2012). Media analysis techniques. Thousand Oaks, Calif.: SAGE. Bian, X. and Moutinho, L. (2011) Consumer Behavior, Branding and Counterfeiting. 4th ed. New York: Business Expert Press. Boulding, W., Staelin, R., Ehret, M. and Johnston, W. J. (2010). A customer relationship management roadmap: what is known, potential pitfalls, and where to go. Journal of Marketing, 69(4), pp. 155166 Chopra, R. and Gajjala, R. (2012). Global Media, Culture, and Identity. Hoboken: Taylor and Francis Christian, E. (2011). Rock brands. Lanham [Md.]: Lexington Books. Downing, J. (2011). Encyclopedia of social movement media. Thousand Oaks, Calif.: SAGE Publications Fisher, E. (2014). 'You Media': audiencing as marketing in social media. Media, Culture Society. Harter, J. K., Schmidt, F. L., and Hayes, T. L. (2010). Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis. Journal of Applied Psychology, 87, pp. 268279. Hayes, J. and Dredge, F. (2010) Marketing andCustomer Behaviour. 3rd ed. London: Harvester Wheatsheaf. 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